HelloFresh, which sells kits that cost less than $10 per meal, is one of the few to establish an international brand. Prices vary between $6 and $17 per serving for Chef’d, which also recently partnered with the New York Times to sell kits based on the publication’s cooking website. Unlike most rivals, this brand isn’t based on a subscription model, allowing customers more flexibility to order meals whenever they want. Ingredients emphasize seasonality and small-batch partners, such as dairy from Vermont Creamery and Brooklyn Cured meats. The company says its meals can be prepared and cooked in 40 minutes or less. This newly launched service, which costs between $8.70 and $12 per meal, features Martha Stewart’s recipes. ▸ Martha & Marley Spoon Recipes by a DIY mogul Here’s a sampling of four with different pricing and options. With the home-delivery meal-kit business booming, there are a plethora of services to choose from. Then, in 2012, Matt Salzberg, a Harvard MBA with venture capital experience, and Ilia Papas, an engineer who had previously worked as a consultant for Walmart (WMT), hit on the idea of launching a food startup, and Salzberg’s wife suggested they meet Wadiak. In 2004, Wadiak founded a New York catering company. Trained at the Culinary Institute of America, he worked for revered chefs Charlie Trotter and Paul Bertolli. Wadiak is the visionary behind the eclectic mix of recipes, which rely on farm-fresh foods and spices.Īs a child, Wadiak grew up watching cooking shows like Julia Child’s The French Chef and Graham Kerr’s The Galloping Gourmet, and he fell in love with the craft. Launched four years ago, Blue Apron began selling just 20 meal kits (recipes and ingredients) today it is a $2 billion “unicorn” (a private startup valued at $1 billion or more) with 4,000 employees, selling 8 million meal kits a month. ![]() “Food is such an important part of our culture, and sharing that with another person is perhaps one of the most intimate things you can do.” “We want to get people back in the kitchen again,” says Wadiak, a 38-year-old cofounder of Blue Apron, a meal-kit-delivery startup. ![]() If Wadiak had his way, all Americans would be cooking this way at home.
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